Why Buying Insurance Through Your Bank Could Cost You — And Why Using a Broker Like Morgan Insurance Brokers Makes More Sense
What happens when you buy insurance through your bank
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The bank is likely promoting its own affiliated insurance product (or insurer) rather than objectively shopping the market.
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The salesperson at the bank may be incentivised to sell that product, rather than to find the best product for you.
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Your needs may be complex, changing, or specific — but the product is standardised.
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You may be missing out on specialist cover, competitive pricing, or exclusions you don’t realise.
Limited market‐choice
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Comparing multiple insurers with different policy terms, pricing and excess levels
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Tailoring the cover to your exact risk profile (especially for business)
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Having access to higher-end or specialist insurers if your risk is unusual
Less value in advice and ongoing support
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The staff may not be specialised in insurance; they may be salespeople rather than insurance risk advisers.
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If you have a claim, there’s less chance of proactive support, advocacy or broker-level assistance.
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If your situation changes (you grow your business, or your asset/risk base shifts), the product may not adapt, and you may need to renegotiate yourself.
Cost isn’t everything, but you might pay more
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One size fits all products may include cover you don’t need (which you pay for) or exclude things you do need.
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The bank may not negotiate the best premiums across the market because they’re locked into one insurer relationship.
Why using an insurance broker makes sense
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The broker has no incentive (in theory) to push one insurer’s product over another just because of internal deals.
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You can get a truly competitive market search — more insurers, more options, better fit.
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You get ongoing service: reviewing annually, adapting when your circumstances change.
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Review your policy at each renewal and adjust if your operations or risk change
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Help you with emerging risks (cyber, equipment upgrades)
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Be there when something goes wrong — you don’t have to fight through bank call-centres or generic insurer procedures alone
What to Look for in a Good Insurance Broker (and Why Morgan Delivers)
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Do they understand your industry / business risk?
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Do they have access to multiple insurers (lots of choice)?
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Do they review annually and keep your cover up to date?
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Do they provide claims support (not just “we sell the policy”)?
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Are they independent and acting in your interest rather than locked to one insurer?
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Do they have good reputation, transparency of cost / fees?
Final Thoughts
Author
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Diploma of Insurance Broking | Tier 1 & 2 Insurance Adviser | Tier 1 Life Insurance Specialist | QPIB | NIBA Member | Steadfast Network Broker
Lauren is a Qualified Practising Insurance Broker (QPIB), a member of the National Insurance Brokers Association (NIBA), and part of the Steadfast broker network.
Lauren has over 15 years of experience in the Australian insurance industry and specialises in income protection, business insurance and risk advisory for Australian businesses and individuals. She holds a Diploma of Insurance Broking and is qualified across Tier 1 and Tier 2 general insurance and Tier 1 life insurance.
Professional & Licensing Information
Morgan Insurance Brokers Pty Ltd is a Corporate Authorised rep (ASIC no 001292274) of Brindabella Insurance Brokers Pty Ltd AFSL 000500149.
Morgan Insurance Advisors Pty Ltd T/A Morgan Life is an Authorised Rep (ASIC no 319449) of HAE Financial Pty Ltd AFSL 501891.
Lauren Spice Individual AR Number 001310613
